Lotus Cars UAE made headlines at the Water, Energy, Technology and Environment Exhibition (WETEX) 2024, showcasing its latest electric offerings, the Eletre and Emeya. As a leading global event focused on sustainable transportation, WETEX provided an exceptional platform for Lotus to highlight its innovative technology.
With orders and test drive bookings now open, the prices for the Eletre and Emeya start from AED 439,000, appealing to a growing demographic of environmentally-conscious consumers eager to embrace electric mobility. The event, held at the Dubai World Trade Center from October 1 to 3, 2024, saw Adamas Motor Group, the official dealer of Lotus Cars in the UAE, conclude a successful participation in the 26th edition of WETEX.
At the heart of the exhibition, Lotus Cars seized the opportunity to showcase its new lineup of fully electric vehicles while delivering a keynote presentation on the groundbreaking technologies integrated into its products. WETEX, organized by the Dubai Electricity and Water Authority (DEWA), serves as a pivotal global platform for the latest advancements in water, energy, and environmental sustainability. With a clear focus on accelerating clean energy adoption and electric propulsion, the exhibition was the perfect venue for Lotus to unveil its next-generation lifestyle vehicles, which received an enthusiastic response from industry leaders and attendees alike.
The Lotus stand, located within the Green Mobility Hall, featured the all-electric Lotus Eletre and Lotus Emeya—two revolutionary models that signify a bold new direction for the brand’s electrification journey.
The Eletre Hyper-SUV marks a significant milestone for the iconic British manufacturer, representing a new breed of pure electric lifestyle vehicles aimed at a new generation of Lotus enthusiasts. This model encapsulates the brand’s commitment to innovation, performance, and sustainable driving.
In tandem, the Emeya emerges as a next-generation all-electric Hyper-GT, following in the pioneering footsteps of the Eletre. This revolutionary four-door vehicle masterfully combines Lotus’s renowned dynamic performance with exceptional refinement, comfort, usability, and connectivity—delivering an unparalleled grand touring experience.
Karl Hamer, Chairman and CEO of Adamas Motor Group, stated, “We are thrilled to participate in WETEX this year, showcasing the new range of fully electric vehicles from Lotus, including the all-new Emeya and Eletre. This event serves as an excellent platform for us to present our offerings in high-performance electric mobility. We are grateful to the organizers for such an exceptional initiative, as WETEX allows us to engage with a forward-thinking audience and demonstrate how Lotus is driving the future of electrification while staying true to our legacy of cutting-edge engineering and design.”
Echoing this sentiment, Dan Balmer, President and CEO of Lotus Cars Asia Pacific and Middle East, expressed pride in the advanced technology the brand offers its customers, reaffirming Lotus’s commitment to pushing the boundaries of innovation. “Our electric vehicle lineup underscores our dedication to aligning with our brand positioning as a global technological leader,” he noted.
With the new Lotus Emeya and Eletre now available for test drives and orders open via Lotus Cars UAE, enthusiasts and prospective buyers are encouraged to explore the next chapter in Lotus’s electrification journey. For further information on Lotus Cars in the UAE, please visit Lotus Cars UAE.
As the automotive landscape shifts towards sustainability, Lotus Cars stands at the forefront, championing a future where performance and environmental responsibility coexist seamlessly.
