Forthing successfully hosted its prestigious Forthing Gala Night, themed “FORTHING AS ONE, ROAD TO THE FUTURE,” at the iconic Rixos The Palm Hotel & Resort, Dubai. The exclusive evening was hosted by Oneroad Automotive Group, Forthing’s exclusive partner in the UAE, and marked an important milestone in the brand’s growing journey in the regional automotive market.
The gala brought together a distinguished gathering of government officials, team members from Forthing manufacturer Dongfeng Liuzhou Motors (DFLZM) from China, valued Forthing customers, members of the press and media, influencers, and guests from diverse nationalities and cultural backgrounds. The event was further honored by the presence of VIP guests Mr. Javad Mamoodi, CEO & Founder of Kotook Tech Ltd; Mr. Mohammed Reza, Co-Founder of Kotook Tech Ltd; Mr. Masoud Mofti, Fleet Operations Director Secretary of Dubai Taxi; and Eng. Maitha Alblooshi, Agile Coach, MSc Sustainability Finance and Fintech who attended in support of the brand’s vision and future mobility strategy. The evening reflected Forthing’s commitment to building strong relationships across markets while celebrating innovation, collaboration, and customer trust.
A key highlight of the evening was the comprehensive showcase of Forthing’s diverse and future-ready vehicle portfolio, spanning Sedan, SUV, MPV, and Commercial Carrier vehicle categories. The lineup demonstrated Forthing’s strong capability across multiple mobility needs, from personal and family transportation to business and fleet solutions. The brand’s advanced powertrain offerings were also prominently featured, including Electric Vehicles (EV), Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), Range-Extended Electric Vehicles (REEV), and conventional fuel-powered models. Among the showcased vehicles were the V9 PHEV and S7 REEV, reinforcing Forthing’s position as one of the BEST VALUED GREEN VEHICLE brands in the UAE, delivering an optimal balance of innovation, efficiency, performance, and affordability for modern consumers.
Through a thoughtfully curated program featuring brand presentations, strategic insights, cultural performances, and interactive sessions, the gala comprehensively showcased Forthing’s strengths in product quality, service philosophy, and long-term market strategy. The diverse and engaging agenda played a vital role in strengthening the emotional and strategic connection between the Forthing brand and its growing customer base in the UAE.
The evening commenced with welcome addresses from Mr. Bruce Wen, Vice General Manager of DFLZM Overseas, and Mr. Elvin, General Manager of Oneroad Automotive, representing the manufacturer and local partner respectively. Their speeches emphasized the shared vision, strong partnership, and confidence in Forthing’s long-term growth in the UAE and broader Middle East region. Highlighting the brand’s forward-looking strategy, Mr. Bruce Wen noted, “Sustainability is no longer a future ambition – it is a responsibility we carry today. At Forthing, we are committed to advancing green mobility technologies that deliver real environmental value while remaining practical and accessible for everyday drivers.”
Further reinforcing Forthing’s strategic roadmap, Mr. Matt Zou, Vice Regional Director of DFLZM Middle East, delivered a comprehensive Forthing Lineup Plan presentation, highlighting the brand’s future product strategy, regional expansion plans, and the strong manufacturing foundation of Dongfeng Liuzhou Motors (DFLZM). She emphasized DFLZM’s decades-long automotive heritage, advanced R&D capabilities, and leadership in passenger, commercial, and new-energy vehicle development, underscoring the factory’s role in supporting Forthing’s global growth. This was followed by a Service Strategic Plan presentation by Mr. Liam Tian, Chief Operating Officer of Oneroad Automotive, showcasing Oneroad’s commitment to delivering customer-centric, reliable, and high-quality aftersales services across the UAE.
Mr. Will Shao, Chief Marketing Officer, highlighted the brand’s long-term vision and commitment to innovation, stating that Forthing continues to focus on delivering advanced mobility solutions that combine performance, comfort, and sustainability. He emphasized the company’s dedication to strengthening its presence in the UAE market while offering customers cutting-edge technology and exceptional driving experiences.
As the exclusive partner of the Forthing brand in the UAE, Oneroad Automotive continues to deepen its local market presence, driven by strong confidence in Forthing’s philosophy, product strength, and future vision. The partnership remains focused on delivering innovative, dependable, and customer-oriented mobility solutions tailored to the evolving needs of UAE consumers.
As part of the evening, Forthing also honored its key fleet partners, recognizing organizations that have placed strong trust in the brand by integrating multiple Forthing vehicles into their company fleets. This acknowledgment highlighted Forthing’s growing presence in the corporate and fleet mobility segment, reinforcing the brand’s reputation for reliability, value, and long-term partnership. The recognition ceremony further emphasized Forthing’s commitment to building sustainable, mutually beneficial relationships with its business partners in the UAE.
As one of the prominent players in China’s automotive industry, Dongfeng Liuzhou Motors has consistently followed a long-term development strategy centered on technological innovation and user value. Guided by this approach, the Forthing brand continues to strengthen its global footprint, with the UAE serving as a key strategic market in its international expansion journey.
Concluding the evening on a forward-looking note, Forthing announced the launch of its Ramadan Promotional Offers, inviting customers to explore attractive benefits across its model range. Customers are encouraged to visit Forthing showrooms in Dubai and Abu Dhabi or explore more details through the official website to experience the brand’s latest offerings.
The Forthing Gala Night – FORTHING AS ONE, ROAD TO THE FUTURE stood as a powerful testament to the brand’s vision of unity, innovation, and progress, setting the stage for an exciting future in the UAE automotive landscape.
