Al Khoory Group, through its newest mobility division Next Generation Mobility (NGM), has unveiled Arcfox’s cutting-edge electric vehicles at WETEX 2025, marking the brand’s first appearance in the Middle East. The launch represents a significant milestone in the UAE’s transition toward sustainable transportation and reaffirms NGM’s commitment to advancing next-generation mobility solutions.
Arcfox, a premium electric vehicle brand developed through the joint venture between BAIC Group and Magna International, has earned recognition for its advanced engineering, high-performance EV platforms, and forward-thinking design. In 2024, Arcfox delivered more than 81,000 vehicles, reflecting a 169.91% year-on-year growth and securing a place among the top six new EV brands in China. This international success positions the brand as a strong contender in global EV markets.
At WETEX 2025, NGM introduced flagship model of Arcfox to the UAE: the Alpha S. The Alpha S, a premium electric sedan, offers intelligent design features and energy efficiency, catering to drivers seeking both performance and sustainability.
The UAE provides an ideal platform for Arcfox’s debut, with its advanced EV infrastructure and commitment to achieving Net Zero by 2050. By introducing Arcfox, Al Khoory Group highlights its role as a forward-looking distributor that not only responds to current market demands but also anticipates the needs of tomorrow’s eco-conscious drivers.
The showcase at WETEX 2025 underscores Al Khoory Group’s vision of building a smarter, cleaner, and more sustainable future for mobility in the region—positioning Arcfox as a key player in the UAE’s evolving automotive landscape.
